It’s hot again on our planet and we’ve been thinking about how to stay hydrated. We’re big water drinkers. It’s free, it’s easily available, it’s free, it’s not too sweet, and, did we mention, it is free.

We were kvetching at dinner about how we can’t remember what it’s like to not be sweaty and thirsty, one thing led to another and the topic of coconut water (CW) came up. A friend told us about the explosive growth in the sector and we remembered that we noticed last week that our local supermarket is suddenly carrying a section of half gallon milk-like cartons emblazoned with coconuts. We really should be paying more attention, but to be honest, when we read early on that Madonna invested gobs of dough in one of the CW companies and planet Hollywood started walking around consuming coconut water as the next new ‘it’ drink (don’t forget ‘Water Bars’– places selling designer bottled water sprang up in La- La-Land) we decided to remain woefully ignorant. (more…)